ASUPREMENEWYORKTHING

Above: Making millions off sneakers while you make minimum wage to buy’em. It’s great except that bitch is parading around with Pharrell dangling gold chains, on TV, that are as heavy as his weight. That’s when you realize, “hey, wait a minute, $200 for sneakers is a little too much!”

For those people who look at websites like hypebeast.com or highsnobiety.com or all the other thousands of websites that dedicate their time and efforts towards the hip hop revolution/scene, sneakers, new era caps, t-shirts, bags and all things street wear has to offer, it feels familiar & routine. That’s because there’s so much of it to go around and there are definitely enough people to take it all in. However a few months back I was talking to my friend about it and he was completely oblivious to it. Sometimes when I’m “into” something it’s hard not to realize how the whole thing is such a niche and it’s just another fad. Even though I don’t buy any of that crap I do tend to look at it way too much.

My friend works in Accounting and applying a very limited stereotype about Accountants you may say, “oh, there you go, of course he wouldn’t know anything about it.” My problem with this is, why does ANYONE know about this? I mean, this whole culture seems to have become nothing but another way for companies to pipe their ‘Made In China’ goods into the hands of adolescent boys to mid-20 year olds’ hands. I like the idea of supporting a culture but when BAPE is selling you a sweatshirt for 200 clams they can just GO FUCK THEMSELVES. It has become ridiculous. What is limited edition is no longer limited edition if the same company who claims to be a boutique-type ordeal is coming out with new things for hypeWHORES every single week. If you support the culture then support it by creating and innovating but don’t do it as a consumer with a credit card and itchy index fingers. I don’t think what I’m saying is anything NEW! but I feel like it’s something that needs to be reiterated.